Why Big Franchises Need To Be Taken Seriously

All major publishers want to be working with a franchise. Not just any old franchise either, the ideal situation is for their franchises to have enough clout to create even more franchises. A successful franchise takes some of the risk out of throwing millions of dollars and hundreds of people at a single idea. It’s makes making money all the more easy.

Every publisher out there wants a few solid franchises under their belt. However when you’re making the next entry in a franchise, especially a big and already well received one, there is little room for error. If the latest entry in a franchise fails hard, it can kill that franchise in one fell swoop. There will be fuel for the fire too, as fans expectations are dashed and their grievances are laid bare on social media.

Sometimes a particularly bad franchise flop can sink even the biggest publishers.