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When selling a business and another company is interested in the sale make sure that it has the potential to synergise with that business, both in terms of operations and in company branding. Look at their previous experience in acquisitions, if they have a consistent theme then it’s likely that the buyer understands and puts into practice business synergy already. On top of that, those acquisitions that remained successful will also have the potential to synergise with your company, adding to the value of the merging. It’s always important to find out the primary reason why a company or individual is interested in buying it. Its also important to check...