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Seminar: How to grow, nuture and protect your brand

Posted on 26 February 2014. A free brand protection seminar will be held by the City law firm, Bird & Bird at the Law Society, London WC2, on Thursday, March 27 from 3-6pm. The seminar will be particularly valuable to franchisors in the food and beverage sector and will deal with such subjects as creating and protecting brands, reputation management, health and nutrition claims, and public health intervention. Bird & Bird points out that the need for companies to keep up-to-date with intellectual property issues and trends in public perception and government intervention. To register call Francesca Lowery on 020 7905 6282, or complete and send the form below.

Franchise Partner Profile: Andrew Robertson

As a Sales and Marketing Director and Managing Director within the building materials industry, Andrew Robertson had already lead organisations through two recessions.  Tough times that required him to make tough calls: reducing both costs and manpower. When the prospect of another recession reared its ugly head, he decided to search for something that was more recession-proof and balanced. He began hunting for an opportunity that would be in demand during challenging economic times as well as in ‘normal’ economic conditions and would use the skills he’s acquired over the years. It’s then that he remembered Expense Reduction Analysts (ERA). “I’d actually come across ERA 8 years before,” says Andrew....

Voucher Packs provides an exceptional response

  Andy Atkinson had made the same journey to work for 30 years as the franchisee of his KFC stores in the Blackpool area. Then one day he got an offer for the business from a potential buyer that he and his two co-directors couldn’t refuse.Atkinson, who was on the KFC Council, a member of its Advertising Board, and secretary of the KFC Franchisee Association, decided to sell. It wasn’t an easy choice as he had firm roots in the fast food business – his uncle was a pioneer having opened Britain’s first KFC in 1965 at Preston. What does someone like Atkinson with all his experience turn to when...