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A franchise is basically an agreement between two legally independent parties which allows the person or group (the franchisee) to sell a product or service that is trademarked to someone else (the franchisor). This is often seen it situations like fitness instructors and dance / acting clubs where they is already an established brand set up that then allows individuals to pay a fee to use their company names and products to run their own business. This can be a great way to work under the name of a large company which is already well known without the huge costs that come with that kind of recognition. Very often there...

This month, Liverpool Football Club (LFC) have announced a multi-year partnership with the Dunkin’ Brands group, making Baskin-Robbins the official provider of ice cream to the club.  “We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official tea, coffee and bakery provider and Baskin-Robbins will be our official ice cream provider. We welcome both to the LFC family,” says Billy Hogan, Liverpool’s chief commercial officer. This news follows announcements that the Dunkin’ Brands group are planning to open between 685 and 800 new stores worldwide in 2014 which is great news for Baskin-Robbins’ franchisees. This expansion worldwide will...

Not only have Home Instead Senior Care been awarded Best Franchise in the Smith & Henderson awards, but they have also achieved 5 Star Franchisee Satisfaction, which is praise indeed.  Home Instead franchisees and their caregivers recently participated in a new benchmarking programme and based on their feedback, the company got the big thumbs up! Five areas were measured: training & support, business system, culture & relationships, leadership & stewardship and general satisfaction. Less than one in five franchisors that participated in the programme was awarded this special recognition. Steven Frost, Partner, Smith & Henderson, which coordinates the programme, said, “It’s difficult for prospective franchisees to determine which are the...