Yearly Archives

13 Articles
Business

Branding in Business The Right Way

Posted by Bob on
Branding in Business The Right Way

Magnified Brand word illustration on white background.

When working on your business’s brand, it is vital to have a clear vision of who you want to be and what you want your business to stand for. You also need to make sure you’re not copying the other brands that are out there, so be bold, unique and authentic. You can be daring with branding and playing the safe option may one day come back to haunt you, especially if you’re crushed by opposition and competitors who are bolder and demand more attention. If you really want to build a brand that people remember, you have to stand for what you believe and let your personality come through,...
Read More »
Business

Keeping A Work Space Fresh With Varied Office Furnishing

Posted by Bob on
Over time the sight of an office can become a tiresome thing. The same computer, the same chair, the same potted plant. But this doesn’t have to be the case. Just as the sight of the office can become mundane, it can also become a refreshing feeling to work within each day. There are many ways to achieve this, with one in updating the office with varied furnishings. Changing the visual stimulus you, and your colleagues experience each day helps to keep the mind refreshed and spirited. Obviously in high pressure office environments changing the plants isn’t going to have much effect, or even be noticed by some. But a general...
Read More »
Business

Improving Process Orientation in Business

Posted by Bob on
A great skill to utilise in business is the ability of process orientation. Process orientation is the management of time, staff and additional resources around, and to the high priority of tasks and functions, within a business environment. In other words it is making sure that tasks are focused on and prioritised to a high degree. This will mean that the business will donate a great deal of its functional capacity to (seemingly) basic tasks. To improve process orientation the business should look at its ability to carry out tasks, from beginning to end. Can the business handle its day to day tasks with ease and efficiency? If not then focusing on making...
Read More »