Bob

The official American Marketing Association defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is an essential aspect of the business world that should not be overlooked if a business wants to regularly attract customers. It is a very humanly influenced aspect of the business. Its a simple notion but often overlooked, but the marketing of a business is generally the way that it communicates itself with real people. Marketing strategies in general, if they are well maintained, tend to adapt and change as time goes on. This is because technology, current affairs, politics and people in general...

The definition of a brand states that it is, ‘A type of product manufactured by a particular company under a particular name.’ “a new brand of soap powder”. However when companies ‘brand’ products or even the company itself, the definition of branding can go much deeper and even into the territory of emotions. For example large fast food restaurants have made the decision to brand themselves in a certain ways. This can take course over a number of years and continue to evolve, but companies have made the decision to attempt to invoke a feeling in its potential and recurring customers. They do this with the use of images, the use of words in marketing, the type of furniture in their restaurants. Even...

There has been a massive increase in business start-ups over the last few years following the recent recession. Many people found themselves made redundant and out of work and needed to think fast about what they could do. With so many people looking for work it became extremely hard to land a job and some found themselves leaving University or returning to work with little of few opportunities available to them. This started to get many people thinking that they may be able to set up their own business. It may be that previously they did not want to take the risk of leaving a secure full time employed job...

Staring up your own business can not only be an exciting time, but for many it is also very daunting. There may be a few legal sides of the business that you need to get your head around along with marketing the business and cash flow / tax issues. So where can you find advice and help on these matters? There is a lot of free information on the internet especially on the .gov website that will help you through the early stages. There are also some charities and youth schemes that may be able to offer you free business mentoring for a certain amount of time if you qualify...