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Social media has revolutionised the way people communicate with each other. This digital method of connecting to people might not feel the same way as analogue methods like talking to someone directly, but the trade off is the vast amount of people and devices that can receive the message. Plunging into the fray of social media can be daunting at first, but if the business sticks with it, the process itself is relatively simple. A few regular tweets and a simple facebook page is a good place to start. From there regular updates will show that the business has something interesting to offer and build a sense of familiarity with people who...