Kitchen specialist Mobalpa begins UK franchise expansion
When a well-established company like Mobalpa decides to switch its UK business strategy to a franchise model, the first question has to be – why? Launched way back in 1907, the French furniture specialist has 30 years of UK experience via a nationwide network of concessions. Business has been ticking over nicely. So why the change of plan? “There’s a limit to the concession-based offer,” business development manager Kyle Whittle explains. “The commitment from the company and future franchisees are higher. The market’s changed as well. There are less people on the high street and more in the retail parks.” Whittle is responsible for the national development of all Mobalpa’s new outlets, including initial on-site training. He was also chosen to launch...