Business

Using Zen Principles In Business

Posted by Bob on
Using Zen Principles In Business
Zen principles have been around for thousands of years. For wisdom to survive for that long it must have some clout in the world. Many successful companies incorporate Zen ethology’s. Whether its intentional or not is down to opinion but the fact remains that these Zen principles are coming back around and influencing how business works. An example of this is the simple idea of focusing on one thing. It may seem obvious, like something you would teach a child, but a concept like this can be a foundational principle that runs through the entire structure of the business. Coca Cola focuses on soft drinks. It established its name through the quality of its single product. With solid foundations...
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Business

Successful Franchising

Posted by Bob on
Franchising a business is an art in and of itself. And in the art world there’s fakes and then there’s masterpieces. If you are choosing a franchise it’s crucial you know what you are getting. A mistake here could leave you with a hit you’ll have to deal with for years. So what makes a successful franchise? And how do you find it? Joel Libava is coined as the ‘Franchise King’, he’s also trademarked it officially. For good reason too, he claims to of figured out the key ingredients to finding that perfect franchise. The answer is maybe not what or where you would expect. A lot of inexperienced franchisees enter the business...
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Business Services

Business Service Management And Why It’s Important

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According to the 2011 edition of ITIL, Business service management is ‘the management of business services delivered to business customers.’ BSM is important as it is a strategy for aligning the business’ operations in tune with its customers, for a positive outcome. This strategy is commonly used within an information and communications technology (ICT) environment. Through this strategy customers may have an input on the services of the business. This is crucial if a business is to understand and meet the requirements of its customers. There can be tools within software offered to customers that support BSM. These tools can allow the customer to have an influence on the business’ services that are offered to the customer. This...
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Business

Marketing Your Business, An Overview

Posted by Bob on
The official American Marketing Association defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is an essential aspect of the business world that should not be overlooked if a business wants to regularly attract customers. It is a very humanly influenced aspect of the business. Its a simple notion but often overlooked, but the marketing of a business is generally the way that it communicates itself with real people. Marketing strategies in general, if they are well maintained, tend to adapt and change as time goes on. This is because technology, current affairs, politics and people in general...
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Business

Brands, The Feeling Behind A Business

Posted by Bob on
The definition of a brand states that it is, ‘A type of product manufactured by a particular company under a particular name.’ “a new brand of soap powder”. However when companies ‘brand’ products or even the company itself, the definition of branding can go much deeper and even into the territory of emotions. For example large fast food restaurants have made the decision to brand themselves in a certain ways. This can take course over a number of years and continue to evolve, but companies have made the decision to attempt to invoke a feeling in its potential and recurring customers. They do this with the use of images, the use of words in marketing, the type of furniture in their restaurants. Even...
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