Yearly Archives

10 Articles

Using Social Media as a Tool For Business

Posted by Bob on
Social media has revolutionised the way people communicate with each other. This digital method of connecting to people might not feel the same way as analogue methods like talking to someone directly, but the trade off is the vast amount of people and devices that can receive the message. Plunging into the fray of social media can be daunting at first, but if the business sticks with it, the process itself is relatively simple. A few regular tweets and a simple facebook page is a good place to start. From there regular updates will show that the business has something interesting to offer and build a sense of familiarity with people who...

Why Big Franchises Need To Be Taken Seriously

Posted by Bob on
All major publishers want to be working with a franchise. Not just any old franchise either, the ideal situation is for their franchises to have enough clout to create even more franchises. A successful franchise takes some of the risk out of throwing millions of dollars and hundreds of people at a single idea. It’s makes making money all the more easy. Every publisher out there wants a few solid franchises under their belt. However when you’re making the next entry in a franchise, especially a big and already well received one, there is little room for error. If the latest entry in a franchise fails hard, it can kill that...

Where Should Staff Sit In An Office?

Posted by Bob on
Many businesses operate from some kind of office set-up, with many different staff members each doing certain jobs. Because of the mix of people, all working in close proximity, something like a simple seating plan can help to organise the workflow of the entire office. It’s common practice for an office to designate certain staff members to different departments. This helps to keep the area organised so work can flow more smoothly. But sometimes things can get in the way of the perfect arrangement, what looks good on paper might not necessarily be the best for those working in the office. It’s important to consider personal relationships when organising staff....

How To Market A Small Business

Posted by Bob on
All businesses need some kind of marketing. Whether it’s a simple good word or a multi-million dollar advertising campaign, marketing is necessary in order to keep business pouring in, and with small businesses it’s no different. It’s recommended that a small business should be marketing all the time, wherever it happens to be. A great way to do this is to use an elevator pitch. Research shows the average attention span of an adult is about six to eight seconds. In that time the advertising needs to grab the attention of the viewer and send a message about the business. Elevator pitches do this perfectly, they are a short a summary used...

How To Grow A Business Strategically

Posted by Bob on
An important factor when aiming to grow a business is deciding whether you and your employees have the right expertise or experience, in order to be strategically prepared for future growth and development. This is crucial, if for whatever reason your business isn’t ready you will need to bring additional people on board. If this is the case then new employees, particularly at a senior level, should have the ability to take the business to new heights. New staff members can carry out general business jobs, while you and your strategic planners can concentrate on the future development and growth. Sometimes however, businesses can’t afford to pay for someone new to come...