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  This sample master contract is for illustrative purposes only and must not be used by any party seeking to franchise their business without taking the author’s prior advice. By Mark Abell, head of franchising, licensing and multi-channel strategies at the City law firm, Bird & Bird. Dated [                   ]  201[  ] LES PIEDS D’OR LIMITED – and – SHAKE-A-LEG LIMITED MASTER FRANCHISE AGREEMENT THIS AGREEMENT is made the [                 ] day of [                       ] Two thousand [               ] BETWEEN LES PIEDS D’OR LIMITED whose registered office is situate at [15 Bugle Street, London EC1 2AA] (hereinafter called the “Franchisor”) and SHAKE-A-LEG LIMITED whose registered...