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Pan Chai’s Asian dining to expand by franchising

Pan Chai, which has built its reputation as a high quality Asian restaurant in the food halls of London’s famous store, Harrods in the last two years, is now offering franchises.  It will target affluent city-centre locations with a high footfall to make the brand synonymous with luxury pan-Asian dining across the country. Pan Chai, already a provisional member of the BFA, offers high-end sushi and other pan-Asian dishes to discerning shoppers. It has enjoyed huge success in Harrods, and its launch at the latest franchise exhibition attracted a large number of prospects. Eddie Lim, the owner, said: “It has long been my ambition to bring our food to the...